The communications committee works with the steering committee to set policy and strategy for how communications and social media are used within PAMN. Develop a communication plan working with the steering committee leads on topics such as member messaging, conference and webinars ideas, membership drive, sponsorship drive, elections, benchmarking survey, etc.
• Social Media/Web Content:
Manage the NCIPan.org website and its content on a regular basis. Routine content audit and strategic planning - especially for Annual Meeting content, Election content, RFPs, and MyPAMN content, making this feature more engaging to our members. Write and edit content, and manage communications and posting with Gelb team. Manage the LinkedIn account, working with membership to accept new requests if paid in full, respond to comments and engage audience. Manage Facebook and Twitter, more frequently posting from the Annual Meeting and planning meetings and as needed throughout the year.
• PAMN Post:
Manage the creation and distribution of the quarterly PAMN Post e-newsletter, with PAMN member Dorsey Griffith driving the content and this position overseeing editorial selection. Liaison between the steering committee and pertinent information and Dorsey. Edit content once designed, final approval of enewsletter and editorial calendar.
• Email Communications & Content Calendar:
Manage content calendar for eblast communications about new leadership, webinars, and conference info, etc. – planning communications monthly and working with Steering Committee to ensure the e-calendar is updated and all content is received, edited and sent to Gelb for distribution. Check the PAMN Gmail account regularly and respond to inquiries. Ensure SalesForce process for these monthly communications are updated and accurate.
Steering Committee Leader(s):
Heidi Findlay (social media/web)
Marketing Communications Manager
Roswell Park Cancer Institute
Kelly Cunha (social media/web)
Manager, Marketing & Advertising
Moffitt Cancer Center
Michael Schug (email/content calendar)
Indiana University Melvin and Bren
Simon Cancer Center
Communications Sr Analyst
Cancer Center & Ambulatory Care