Training Physicians on Twitter: 8 Lessons Learned

A few years ago, our social media team instituted a formal physician Twitter training program. We knew how valuable this could be for our brand, and a recent Social Oncology Report emphasized and confirmed that fact. We’ve experienced some exciting successes in this endeavor, but we’ve also had many, many lessons learned. 1. Market your…

PAMN Admins: Update Your myPAMN Membership List

It’s time to update those membership lists! The myPAMN portal has a member directory that can be searched by institution and individual member. It’s important that the directory is kept up to date because it serves as our distribution list for all PAMN email communication. It’s also an important perk for PAMN members to be…

Raising the Profile and Impact of Cancer Clinical Trials

Citing problems with participation, costs, exclusion criteria, and trial visibility, the National Cancer Institute (NCI) has made clinical trials a key focus area this year and is challenging its network of designated cancer centers to improve the numbers and diversity of patients who participate in clinical trials. Winship Cancer Institute of Emory University is rising…

The Value of Patient Testimonials

Testimonials are an important way to share with patients and the public the value of therapeutic clinical trials and other care that our cancer centers provide. Equally important, such stories give patients a platform for sharing their journeys from diagnosis to survivorship, offering encouragement to others who face similar obstacles ahead. Not everyone sees it…

CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer

Join PAMN members at noon CST Oct. 9 to kick off the organization’s Webinar series with “CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer,” sponsored by Doximity. The Webinar features Dr. Joseph McGuirk, division director of Hematologic Malignancies and Cellular Therapeutics (HMCT) at the University of Kansas Cancer Center. He also serves…

Time to Renew Your PAMN Institutional Membership

Have you renewed your PAMN membership? Remember the $350 membership fee is per institution, giving its entire marketing and communications team access to these and other PAMN benefits: Membership communications. Real-time networking and other opportunities to interact with and learn from fellow marketing and communications experts in oncology Exclusive members portal. Access to myPAMN and…

Sending Thanks and Well Wishes to Melinda and Cody!

Many thanks to Melinda Sommerfeld and Cody Cassidy for their work on the PAMN Steering Committee. Sommerfeld resigned from the PAMN Steering Committee this spring when she left Nebraska Medicine as a media strategist to pursue a new opportunity outside of healthcare. Cassidy resigned after leaving the University of Arizona Cancer Center as director of…

Message from the Chair: OKC is the place to be

What do professional development, networking, mechanical-bull riding and a haunted hotel have in common? … Oklahoma City, site of PAMN’s next annual conference! Planning is underway for the April 8-11 event, which will include sessions for digital communicators, crisis communications managers, and healthcare marketers and strategists, to name a few of our niche audiences. Unlike…

Congratulations to New PAMN Steering Committee Member, Kathleen McCool

Kathleen McCool, employee communications manager at Michigan Medicine, has been elected to the Public Affairs and Marketing Network Steering Committee (PAMN). McCool joined Michigan Medicine two and half years ago after serving in a similar capacity at the Bellagio in Las Vegas. As a Steering Committee member she will help plan, coordinate and deliver content…

Become a Member Institution

As a PAMN member institution, your employees benefit from an extensive network of communications and marketing professionals employed at academic cancer centers.

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