How do you stack up against your peers? Find out.

Learning how your marketing and communications team compares nationally to your peers (and competitors) is more than just an interesting exercise. The answers could provide the rationale you need to get more resources. The data is available to all healthcare marketing and communications leaders who participate in a benchmarking study led by Cleveland Clinic and…

And the winner is …

Congratulations to PAMN member Kira Bayley, a special events associate at City of Hope National Medical Center, for winning an Amazon Echo smart speaker. Kira won a random drawing of PAMN members who had activated their myPAMN profiles by Jan. 1. If you haven’t activated yours yet, here’s how. It’s the best way to access insights…

Nurse Navigators as Collaborators: with Patients, Providers and Marketers

At an academic medical center, where physicians, nurses, researchers, and teachers all work in unison, patients have better access to the latest medical breakthroughs and clinical trials. However, the benefits of more advanced care and true collaboration between disciplines also bring a larger, more complicated health system for patients to navigate. To help patients maneuver…

Associate Director of Marketing, NYU Langone Health

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is…

Training Physicians on Twitter: 8 Lessons Learned

A few years ago, our social media team instituted a formal physician Twitter training program. We knew how valuable this could be for our brand, and a recent Social Oncology Report emphasized and confirmed that fact. We’ve experienced some exciting successes in this endeavor, but we’ve also had many, many lessons learned. 1. Market your…

PAMN Admins: Update Your myPAMN Membership List

It’s time to update those membership lists! The myPAMN portal has a member directory that can be searched by institution and individual member. It’s important that the directory is kept up to date because it serves as our distribution list for all PAMN email communication. It’s also an important perk for PAMN members to be…

Upcoming Webinar! Cut Through the Clutter: Getting the Attention of Oncologists With Content

Join your fellow PAMN members at noon EST Dec. 13 for the webinar “Cut Through the Clutter: Getting the Attention of Oncologists With Content,” sponsored by Doximity.  How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up. Dr. Amit Phull is the…

Raising the Profile and Impact of Cancer Clinical Trials

Citing problems with participation, costs, exclusion criteria, and trial visibility, the National Cancer Institute (NCI) has made clinical trials a key focus area this year and is challenging its network of designated cancer centers to improve the numbers and diversity of patients who participate in clinical trials. Winship Cancer Institute of Emory University is rising…

The Value of Patient Testimonials

Testimonials are an important way to share with patients and the public the value of therapeutic clinical trials and other care that our cancer centers provide. Equally important, such stories give patients a platform for sharing their journeys from diagnosis to survivorship, offering encouragement to others who face similar obstacles ahead. Not everyone sees it…

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As a PAMN member institution, your employees benefit from an extensive network of communications and marketing professionals employed at academic cancer centers.

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