Physician Relations and the Marketing Team: Best Practices for Integrated Success

An overview of the strategic, multi-layered approach to referring physician engagement.  Practical examples of how physician relations teams can work synergistically with the marketing team, to enhance physician communication. Presenters: Ashley Snowden, Director, Physician and Corporate Relations, Roswell Park Comprehensive Cancer Center. Since joining Roswell Park Comprehensive Cancer Center’s Physician Relations program in 2016, Ashley has…


Content + Influencer Marketing for Cancer Centers: A Primer for Campaigns that Deliver

Learn the reasons why content and influencer marketing are more promising for your cancer center’s brand engagement than ever before. We’ll discuss practical steps on how to plan, launch, and measure effective content and influencer marketing plans in 2019 and beyond. Presented by: Paloma Vazquez, Founder, Luna Brand Consulting, and Audra Hodges, digital content manager…


Cut Through the Clutter: Getting the Attention of Oncologists With Content

Presented by: Dr. Amit Phull, Medical Director and VP of Strategy & Insights at Doximity and Heidi Findlay, Executive Director of Marketing & Communications at Roswell Park Comprehensive Cancer Center How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up. Dr.…


CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer

Join PAMN members at noon CST Oct. 9 to kick off the organization’s Webinar series with “CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer,” sponsored by Doximity. The Webinar features Dr. Joseph McGuirk, division director of Hematologic Malignancies and Cellular Therapeutics (HMCT) at the University of Kansas Cancer Center. He also serves…


Pitch Craft

Jessica Johnson Papaspyridis, CEO of Newswise, shared lessons learned from their Fast Pitch sessions to improve your pitches to reporters. This webinar was sponsored by Newswise for PAMN members.

Become a Member Institution

As a PAMN member institution, your employees benefit from an extensive network of communications and marketing professionals employed at academic cancer centers.

Already a member? Login