Join your fellow PAMN members at noon EST Dec. 13 for the webinar “Cut Through the Clutter: Getting the Attention of Oncologists With Content,” sponsored by Doximity.
How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up.
Dr. Amit Phull is the Medical Director at Doximity, the largest network for physicians, with over 80% of U.S. physicians as members and the leading provider of physician news. In his role as Medical Director and VP of Strategy & Insights, he works with his team to optimize physician content on the Doximity newsfeed for maximum engagement at the subspecialty level. Heidi Findlay is the Executive Director of Marketing & Communications at Roswell Park Comprehensive Cancer Center, ranked in the top 3% of cancer hospitals nationwide, and is an expert on producing content and connecting with the oncology audience in a strategic, measurable way.
Discovering what content resonates is key when designing physician marketing strategies, and Amit and Heidi will share their insider tips on what oncologists are really reading and watching. Hint: it’s not banner ads or patient testimonials. We’ll share data on how physicians consume news and real results from a Roswell Park Comprehensive Cancer Center digital campaign on Doximity. Armed with these insights, you will be able to put them into practice at your institution, driving awareness and engagement among your physician targets.
The webinar is a benefit of membership in PAMN and requires log-in to our members-only myPAMN portal. If you have trouble accessing, please visit our FAQ on registering on the site.